<p>One of the most controversial things to happen in sports over the last five to seven years or so is the introduction of jersey ads.</p><p>Sure, they've been around in <a href="https://www.foxnews.com/category/world/world-regions/europe" target="_blank" rel="noopener">Europe</a> and in the minor leagues forever, but now major league teams and even colleges are adding them.</p><p>But now and then, someone comes up with a perfect jersey ad, and that's what the <a href="https://www.foxnews.com/category/sports/ncaa/wisconsin-badgers" target="_blank" rel="noopener">Wisconsin Badgers</a> have done.</p><p>It seems borderline sacrilegious to throw a corporate sponsorship on the Badgers' iconic cardinal red and white getups. Especially one that doesn't share those colors.</p><p><a href="https://www.foxnews.com/outkick-sports" target="_blank" rel="noopener"><strong>CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE</strong></a></p><p>But they may have found a solution: Butter burger-flippin', Concrete Mixer-slingin' <a href="https://www.foxnews.com/category/food-drink/food/fast-food" target="_blank" rel="noopener">fast-food chain</a>, Culver's.</p><p>I feel like a significant portion of the Badgers fanbase was very angry when they heard they were slapping ads on their uniforms, but that subsided at least 20%, if not completely, when they saw it was Culver's.</p><p>They love Culver's there.</p><p>And I think this might be the answer to these jersey sponsorships. I don't totally hate the way they look, because I think they become part of the uniform. Think about motorsports, where the sponsor <i>is </i>the paint scheme or livery.</p><p><a href="https://link.podtrac.com/dmwdd_article" target="_blank" rel="noopener"><strong>ZERO BS. JUST DAKICH. TAKE THE DON'T @ ME PODCAST ON THE ROAD. DOWNLOAD NOW!</strong></a></p><p>But I think you can convince even more of the haters if you bring in a sponsor that has some ties to the region, and that's what Wisconsin has done.</p><p>More schools will be adding sponsors, so hopefully they will follow suit. Get a Texas school to partner with Buc-ee's or a Philly-area school to throw a Wawa patch on their uniforms (of course, it doesn't have to stay limited to regional convenience store chains, but there's a lot of pride in those).</p><p>Is it still fun to see corporate logos slapped on iconic uniforms? No.</p><p>But you've got to bring in that money somehow if you want to throw a competitive roster on the field.</p><p>And if that means slapping a burger chain's logo on the shoulder, go for it.</p>
